Promotional Products Buying Guides
How to guides and expert advice for ordering custom apparel and promotional products. We’ll walk you through all the details.
Custom Beach Towels That Get Used All Summer: A Guide for Events, Teams & Promotions
Most promotional products stay in a bag, a drawer, or a closet. A quality custom beach towel doesn’t — it goes to the pool, the shore, the company picnic, the bachelorette weekend, and it does that all season, in public, for years. This guide will help you find the perfect beach towel to elevate your brand, including product [...]
22 Best Promotional Items of 2026, Ranked by ROI
Struggling to find the perfect swag for your clients or team? Promotional products are a $27.7 billion industry, but most of that budget gets wasted on items nobody keeps. According to the ASI 2026 Ad Impressions Study, 78% of U.S. consumers keep branded merchandise only when it’s genuinely useful. And the best swag does something [...]
Custom Tech Gadgets vs. Branded Pens and Totes: Your Guide to Cost-Effective Promotional Items
Did you know that a branded pen generates 2,436 impressions over its lifetime, while a power bank generates just 870? On paper, the pen looks like the stronger marketing investment — and for some small businesses, it is. But here’s the catch: 40% of consumers say receiving a custom power bank makes them more likely to do business [...]
Custom Office Supplies Guide: Branding Your Workspace
Most branded giveaways get used once or tossed in a drawer. Custom office supplies are different. A branded notebook, a logo pen, a personalized sticky note pad sits on a desk every single workday. According to our Company Swag Survey, 51% of employees have received office gear — notebooks, pens, calendars — from their employer, making [...]
How to Make Custom Water Bottles: Design Tips & Material Guide
Walk through any office, school, or sports facility right now and count the reusable water bottles. They’re on every desk, in every gym bag, clipped to every hiking pack. According to PPAI’s Product Power 2026 study of 5,000+ U.S. consumers, 73% of people use a branded bottle or tumbler every single day, and 70% say a [...]
How to Make Custom KOOZIEs & Can Coolers for Events
Few custom products work as hard as a koozie (or can cooler – KOOZIE is the brand of can cooler most people think of these days). Whatever the occasion, a well-made custom koozie does something most giveaways don’t: it stays useful long after the event ends. We’ve helped thousands of groups design them — from a family [...]
How to Customize Tumblers: Choosing Your Method, Designing Your Look, and Ordering for Groups
A good insulated tumbler is one of those gifts people actually use — not just once, but every day, for years. That’s why custom tumblers work so well across such different occasions: bridesmaid gifts, family reunion keepsakes, employee appreciation, team gear, client gifts, and conference merchandise. Whatever the occasion, this [...]
How to Make Custom Mugs: A Design Guide for Logos and Photos
Few things get used as consistently as a coffee mug. It travels from the kitchen to the desk to the conference room, shows up in video calls, and sits on the counter long after the event or occasion that inspired it has passed. That staying power is exactly why custom mugs work for such a wide range of situations: a family photo mug as a [...]